In this section, we are unfolding the importance of a website creation to your real estate business. And how to use it to grow your real estate company. In the real estate sector, Digital marketing has transformed the business of real estate agents and their business in several ways, right from online marketing to online sales. The actual importance of a website is to channel traffic to your discipline or social media pages, engage your target audience and transform them into sales. Relevant post: A-Z guide to WordPress Plugins in 5 minutes It does help you in generating traffic and leads, makes sales, brings in engagement, revenue, reputation, and whatnot. It’s simple, real estate companies and agents need digital marketing strategies not only to grow but also to succeed and make their online business successful. A website is the best way to reach a wider audience and generate leads. 
Now that we know the importance of a website and how it will work for real estate agencies and agents to increase sales. Let’s look into the prominent features or important points that should be put up on the website. A well-designed website should normally include the following pages:
- Home page: Describing your mission, vision, and core values of your company
- About Us: Define what, where who’s of your company.
Pro-Tip: About Us is the most visited page, so be clever enough to describe your business
- Products/Services: You can mention the list of products or services you offer
- Contact Us: As the name says, mention your location and valid contact details.
Pro-Tip: The content on the website has a great impact on your business. One should be knowledgeable and creative in updating the website. These are the 4 static pages that draw your customer’s attention. So when you create a website, it’s not just about reaching your customers, it’s about increasing your sales. 
For digital property marketing, it is very important to keep reaching out to customers via the website. It is the preliminary step for any business to grow digitally. On the other hand, they help you to expand your real estate market reach. Real estate companies and agents can invest in developing and implementing a local, scalable and responsive website to take advantage. Relevant post: 8 Killer Steps to FREE WordPress Website The following are the functionalities that contribute to the importance of a website to increase your market reach;
- Landing page
- Infographics
- Call-To-Action
Landing pages
These are the pages where a visitor lands after clicking on the link to your website. This page should include all the brand new deals on your products. For example, if you are using any 3D bird’s eye view tour as a new technique to build the projects. Then this should be visible on the landing page. As soon a visitor enters your website, you should attract their attention towards buying the product. And that’s how you should work on the landing page content.
Pro-Tip: The landing page is also called a “Lead capturing page”. Design wisely!
Infographics: Infographics are the visual representation of any information which describes your business, products, features, etc. It can be of anything. Infographics can either be an image or a video. For example, if you have newly started working on 3D floor plans, you can include them here. And make sure the infographics should be attractive to enhance the importance of a website. Pro-tip: Infographics should contain less text. Keep them in points or minimal phrases. One of the most important steps to optimize your website is the introduction of an infographic. They are a great way for agents to work with real estate investors rather than homeowners. 
Call-To-Action buttons: CTA is a marketing term that encourages or prompts the visitors to take action. For example, if you update any infographic about 3d virtual tours for building any project. You can input a CTA button as Take a Tour. Customers will surely hit the button and experience it. Once it is done, you can prompt them with another CTA to Book an appointment or something. However, it does encourages your customers to take instant action. Pro-tip: It is advisable to use at least 2 CTA on your landing page. By implementing these tips onto your website, you’ll see improvements in your online presence. They increase traffic and turn visitors into customers, which is critical in today’s online marketplace.
To sum up the article
If you have decided to start your real estate agency but haven’t found a way to boost your business, then you should develop a website that will help you attract more potential customers and increase your sales opportunities. The website can help real estate companies attract more customers and generate better revenue. To understand the surreal importance of a website, apply this strategy practically. If you use this digital marketing strategy, you will have about 86% less competition and can establish yourself as a top real estate company.
